Little Chef rebranding -
As a young child, every motorway trip always involved stopping off at a Little Chef restaurant. I will always remember the lollie’s and colouring books i got while waiting for our food to come, however, after years of many visits, i realised as i grew up, the Little Chef stayed exactly the same….but not in a good way, it became so dated and quite an unpleasant place to dine.
However, in recent years, many attempts have been made to introduce a new, contemporary look and feel to the restaurant, many have not worked but it looks like this one could be a winner.
The newest rebranding has caught my eye for its bright, light hearted design. It is not the most impressive rebranding i have ever seen but I really like how it seems to have brought new life to the dying dinery.
Take a look at this for more information