The MUG Pub -
“Take away beer, makes the atmosphere!!!”
The MUG Pub is a a chain of football pubs located around Moscow, famously known for brewing its own beer. I’d LOVE to visit this place, it sounds awesome!
Russian Student Ivan Maximov has created the packaging design and rebranding for this unique chain even taking on board a new concept of takeaway beer, whereby which cafe-like paper coffee cups containing beer can be transported from the pub to any destination you choose using a clever little cool carrier…AMAZING IDEA!
What makes it even better is that the coffee-like beer cups are pint sized and all the materials used are recyclable :)